Kofi Kinaata’s “Auntie Ama” music video tells a compelling story centered on Kofi, a young and untamed character who refuses to heed advice, especially when it comes to education and making positive life choices.
Despite countless warnings, Kofi indulges in multiple friendships and takes little interest in the benefits of discipline. This behavior is reflective of some youth today, making the video relatable to many who might recognize such figures in their communities.
In a classic Ghanaian home setting, Auntie Ama, who has observed Kofi’s destructive path, decides to sit him down for a counseling session. Her words of wisdom attempt to steer him back on course, emphasizing the importance of focus, education, and associating with the right people. The scene captures the heart of many Ghanaian households where elders play a significant role in guiding the younger generation, often blending humor with tough love to convey important life lessons.
The visuals, staged like a play, are grounded in cultural authenticity, making the video a standout. It is unclear if Kinaata’s real mother played the role of Auntie Ama, but this adds an element of curiosity. With its unparallel narrative and strong performances, the video, directed by Babs Direction, has the potential to be in the race for an award.
